Paul Vittles has more than 30 years’ experience as a consultant, advising businesses, government departments, public services, and not-for-profit organisations. Paul has been a professional researcher for 30 years, and he continues to work with leading blue-chip clients as a knowledge-based consultant.

Paul has been in Director/CEO positions for the past 26 years and he has practiced as an executive coach since 1997 so he draws from this experience when assisting clients.

Paul has worked for leading knowledge-based consultancies in both the UK (e.g. MORI, RBA) and Australia (Nielsen, Urbis, TNS, Instinct and Reason) as well as working on the client side and in government.


Paul works in partnership with his colleagues in The Vittles Organisation and trusted associates to provide clients with the assistance and advice they require.

Paul provided business planning and development consultancy to a wide range of commercial and government organisations in the UK, before moving to Australia in 2005. He has since carried out research, consulting and coaching assignments for a number of individuals and organisations including the following clients:

  • Australian Communications and Media Authority (ACMA)
  • Australian Fair Pay Commission
  • Australian Government Information Management Organisation (AGIMO)
  • Australian Sports Commission
  • Australian Tax Office
  • Brisbane City Council
  • Cancer Council NSW
  • Comcare
  • Department of Defence
  • Federal Department of Health and Ageing
  • Federal Department of Families, Housing, Community Services, and Indigenous Affairs (FaHCSIA)
  • Federal Department of Finance and Deregulation
  • Federal Department of Veterans Affairs
  • Health Services Australia (HSA)
  • Indigenous Business Australia
  • Melbourne University
  • National Youth Affairs Research Scheme (NYARS)
  • NSW Department of Commerce
  • Queanbeyan City Council
  • Queensland Department of Communities
  • Queensland Rail
  • RailCorp NSW
  • Sensis
  • Tourism Australia
  • Victorian Department of Justice
  • Wollongong City Council

Paul is a Full Member of the Australian Market and Social Research Society (AMSRS). He sits on the AMSRS NSW Committee and is a member of the Research News Editorial Advisory Group. He was co-chair of the 2009 research industry conference ‘100*Stories’.

Paul reached the top of the research profession in the UK. He is a Fellow of the UK Market Research Society. Paul was CEO of a research firm in the UK, he was a regular speaker at many conferences, a prolific writer of papers and articles, and advisor to government at national and local levels. He spoke at two major UK conferences in 2010 – MRS and Laria.

Paul was a member of the UK Academy for Chief Executives (ACE) and worked closely with other chief executives to share established knowledge and new ideas for developing people and organisations.

Paul was also a catalyst for the development of many government initiatives, and customer service developments in the 1990s. He was at the centre of pioneering initiatives such as the Citizens’ Charter, customer-focused modernisation of public services, community engagement, place-based visions and local strategic partnerships, Best Value, people-based regeneration and community planning, and Community Care policies in health and social care.

Paul has been a pioneer in the government sector and has also worked with commercial organisations, including SMEs and corporates, for more than 25 years. Paul’s expertise as a consultant is more with service-based companies, as opposed to manufacturing, but he can use his generic research, consulting, coaching and leadership skills to assist any organisation that is looking to grow and develop. Paul has extensive experience in working with professional services firms.

Paul’s work in the past 5 years, along with his talks and papers, has gained him a strong reputation as an expert in the fields of vision-led strategy, vision-led marketing, customer-focused service excellence, customer-centred communications strategies, and behaviour change.

Paul often refers to his unique positioning as ‘Managing Your Future’. Paul is a good problem-solver because he quickly analyses problems and moves on to potential solutions. He is future-focused, good at helping people and organisations see that they have options, skilled in engaging them with the options to gain commitment to the chosen path, and practical in assisting with the way forward.

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